HyperWrite AI vs Copy AI – Which Is Better For You?

Content is everywhere – from our social media feeds to the articles and videos we devour. Most (if not all) of us consume content, create content, or both. And with content creation playing a crucial role in dozens of industries, it’s no wonder content creation tools are in high demand.

AI has proven itself to be a powerful ally in creating multiple types of content. When properly implemented in the workflow, AI tools can massively improve efficiency and productivity. 

In this article, we’ll focus on two such AI tools: HyperWrite and Copy.ai. Both platforms are examples of intuitive AI-powered assistants capable of quickly creating different types of content for marketing purposes. 

But which one is better for your needs? Let’s find out! But first …

How Does HyperWrite Work?

HyperWrite is a powerful AI writing assistant that promises to deliver “results for students, freelancers, and businesses of all sizes.” Packed with hundreds of tools and powered by GPT-3 and GPT-4 language models, it’s a versatile and highly intuitive platform specifically designed to make the writing process faster, smarter, and more efficient.

Hundreds of Tools

‍HyperWrite has hundreds of unique tools for quick content creation. From a smart AI writer that can mimic your writing style to a summarizer tool that can summarize blogs, articles, and PDFs, HyperWrite has seemingly thought of it all.

User-Friendly

‍HyperWrite’s tools use a plug-and-play system. You just need to key in the information the platform asks for and the AI will do the rest. So you don’t need to be a master at writing prompts or working with AI. 

You can even go in as a total beginner and just start playing around. All of HyperWrite’s tools have clear instructions and descriptions about what they do.

AI Agents

‍Did you know you can order a pizza with HyperWrite? HyperWrite users also have access to the HyperWrite AI Agent. It’s “more than just another writing assistant.” It can integrate into different apps and websites to fully automate and streamline different online processes. That includes personal tasks (like ordering pizza or checking out your Amazon shopping cart) and professional tasks (like managing emails and extracting data).

HyperWrite’s AI agent works as an extension so you pretty much have access to it every time you’re online. 

How Does Copy.ai Work?

Copy.ai describes itself as the “first GTM AI Platform” built to power the sales and marketing process. It powers users’ GTM (go-to-market) process with a single secure AI platform, eliminating GTM bloat and keeping change management low.

Pre-Built Workflows. Copy.ai’s number-one selling feature is its workflow library. These workflows are essentially plug-and-play programs within the platform that are specifically designed to deal with large-scale tasks. They can be used to write cold outbound emails, generate copy for a Facebook ad, repurpose documents into press releases, and more. 

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Copy.ai has many pre-built workflows that provide instant value. They’re all user-friendly and don’t require any prior knowledge or prompt mastery to use. You simply need to input the data requested and the AI does the rest of the work.

Customize Workflows. You can also build a custom workflow to meet your exact needs. Copy.ai’s Workflow Chat Builder is “an intuitive interface engineered to transform your workflow description into a fully operational system.”

This allows you to automate repetitive, company-specific tasks, effectively streamlining internal processes and saving your employees’ time and resources. 

HyperWrite vs Copy.ai Price Comparison

HyperWrite currently offers two plans:

• Premium - $19.99/month
• Ultra - $44.99/month

Under the Premium plan, users get 200 assistant credits each month and unlimited TypeAheads. Assistant credits allow the user to send chat messages or take browser actions. TypeAheads are for writing suggestions with the HyperWrite Chrome extension.

Under the Ultra plan, you get 500 assistant credits each month and unlimited TypeAheads.

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Copy.ai currently offers three plans:

• Free - 0$/month
• Pro - $49/month
• Team - $249/month

Under the Free plan, you get a word limit of 2,000 words in chat and 200 bonus credits. Under the Pro plan, there’s no word limit for chat and 500 workflow credits each month. For bigger organizations, the Team plan offers unlimited words in chat and 3,000 workflow credits a month.

HyperWrite vs Copy.ai Feature Comparison

Here’s a quick overview of some features you can find in HyperWrite and/or Copy.ai.

HyperWrite Tools vs Copy.ai Workflows

As mentioned earlier, you can create your own Workflow in Copy.ai to suit your specific needs. But you also have the option of choosing from any of the hundreds of pre-designed workflows in Copy.ai’s library. For instance: 

• Repurpose Blog Content
• Create SEO Content Brief
• Inbound Lead Follow Up
• Create Blog Post from Sales Call Transcript
• Content Brief to Blog Post

In HyperWrite, you can also create your own tools using its API and SDKs. You’ll need a HyperWrite Developer account and basic programming knowledge. Before your tool can become available for other users to use, you’ll need to submit it for review.

But, truthfully, with the number of AI tools HyperWrite has available, it’s highly likely there’s already an existing tool suited for your specific needs. Some examples:

• Text Summarizer
• Explain Like I’m 5
• Essay Outline Generator
• Discussion Board Response Generator
• Grammar Help
• Client Communication
• Social Media Ad Copy

It’s also worth noting that workflows (Copy.ai) and AI tools (HyperWrite) operate on a simple plug-and-play format. So in the interest of weighing one against the other, I decided to run 3 quick content tests to see which one was a) easier to use, and b) produced more favorable results.

Test 1. Cold Emails

• Copy.ai Workflow Used: Personalized Cold Outbound Email
• HyperWrite AI Tool/s Used: Marketing Email Generator, Email Tone and Style Optimizer, Email Subject Line A/B Tester

Given that roughly 347.3 billion emails are sent every day, it’s fair to say that email content tools are incredibly relevant. So let’s compare Copy.ai’s email generation with HyperWrite’s email generation. 

Copy.AI

Copy.ai has a workflow called Personalized Cold Outbound Email. According to the description, this workflow “generates a cold sales email” based on the specified recipient and sender information. 

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The workflow is pretty detailed and easy to fill up. It asks for nine pieces of information.

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Once you’re done entering the data, all you need to do is hit the Run Workflow button. 

And the results:

HyperWrite

Now, with HyperWrite, I found three tools that all had to do with email generation. And when I read their descriptions, I felt they could supplement each other. So I started with the Marketing Email Generator tool. 

This tool drafts “a marketing email based on the content that should be included and goals.”

This one’s a lot easier to fill up since it only asks for two pieces of data. However, you have to be aware of how you word the context for the email’s content. And you have to be sure that you hit all the key points you want included, otherwise the AI won’t know to add them to the final email.

The email HyperWrite generated is a lot longer than Copy.ai’s. However, that might have to do with the fact that Copy.ai’s email is specified as a cold email. HyperWrite’s is more of a general marketing email.

But length isn’t a viable gauge for quality and, anyway, both results can be shortened or expanded on as needed. Note that I entered the same information in HyperWrite and Copy.ai (i.e., names, product, goals, etc.).

Now, since HyperWrite’s tools are easy to access and use, I decided to further refine the results. I used HyperWrite’s Email Subject Line A/B Tester tool to get a couple different variations of the subject line.

As with all of HyperWrite’s tools, just plug the information in and let the AI do the work. I copied the email HyperWrite generated (minus the subject line), pasted it in the field, and hit Submit.

The results:

What’s great with this tool is that you really can ask for more subject line options if none of the five feel right.

Finally, I used HyperWrite’s Email Tone and Style Optimizer to enhance the final draft. This tool corrects grammatical errors, refines the language, and ensures the content matches your specified tone and formality level. It’s incredibly intuitive–and a great way to quickly clean up your emails before sending them out.

Here’s what HyperWrite returned: 

VERDICT: HyperWrite

Copy.ai’s cold email workflow is incredibly efficient. And if more information was given, it’s possible the generated email would be longer. 

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But the workflows just don’t supplement and work together the way HyperWrite’s do. They’re very independent and work well as standalone tools, but this means you’ll have to manually modify and/or edit their output (if needed).

With HyperWrite, it’s so easy to just run the content it generates through multiple tools until you get the best possible outcome. If you want to edit or refine the output it gives, you can still use AI to do so. It’s efficient, user-friendly, and provides different options and variations in seconds.

Test 2. Google Ad Copy

• Copy.ai Workflow Used: New Google Ads From Persona Data
• HyperWrite AI Tool/s Used: AI Ad Generator, SEO Keyword and Headline Analyzer

For the longest time now, people believed that the average person was exposed to anywhere between 4,000 and 10,000 ads a day. We’ve only recently realized that the numbers might be a bit exaggerated given that there are only 1,440 minutes in a day (and we’re asleep for a fraction of that). 

For us to hit 4,000, we’d have to witness at least 4 ads a minute.

So more recent assumptions say the exposure is closer to 300+ ads a day. Which feels a little more reasonable. But that still supports my point: ads are crucial. Every business, regardless of what products or services it offers, puts out ads.

In the interest of content creation, let’s compare Copy.ai’s AI-powered ad copy with HyperWrite’s. 

Copy.AI

For ad copy, we’re going to try Copy.ai’s New Google Ads from persona data workflow. The description reads:

“Given a target URL and a persona, generate 4 Google ad descriptions, 15 Google ad headlines.”

This workflow calls for three pieces of information. You just need to enter the URL you want to analyze (and write a copy for), the persona/intended audience you’re trying to sell to, and the keyword you want to rank for.

For this example, I chose a random store off Etsy and built the buyer persona and potential keyword based on the store’s products. 

Aside from generating ad copy, this workflow also creates a “Brainstorm URL Relevance” report that explains (based on the AI’s analysis) how the target website is relevant to the intended buyer persona. 

After that, you get four Google Ad descriptions and 15 Google Ad headlines that are based on the target market and main keywords.

The number of ad headline + description options is impressive, to say the least. And a quick glance at the generated copies shows that they’re properly written (i.e., grammar, tenses, etc.) and catchy enough.

HyperWrite

HyperWrite actually has quite a few tools related to generating ad copy. For the sake of a quick comparison, I used the AI Ad Generator tool. According to the description, this ‘revolutionary tool” creates “captivating and effective advertisements.” 

The tool just needs the product information and target audience to generate ad copy. You can be as specific or as vague as you want to be with the answers. I just entered the same data I gave Copy.ai.

Here are the results:

As you can see, this tool doesn’t create Google-specific adverts. Instead, it generates a headline, body, and CTA for a full generic ad based on the data provided. It also gives recommendations for the ad’s visuals and key reasons behind these suggestions.

I then decided to test the headline HyperWrite provided with its SEO Keyword and Headline Analyzer tool. 

It returns a detailed report that includes basic keyword research, a fairly solid analysis of the headline, SEO suggestions, and a word bank for future reference.

Although this is a bit different from the URL relevance analysis that Copy.ai provided, it’s still a comprehensive study of the information provided. And it’s undoubtedly useful for SEO practices.

VERDICT: Tie

If you’re looking for multiple options for Google ad headlines, then Copy.ai’s workflow – with its four ad descriptions and 15 headline variations – is a good choice. In the interest of saving time and maximizing productivity, 15 ad headlines in less than a minute is a good turnout.

But if you need specifics for a full-length ad, HyperWrite’s tools will give you exactly what you need. As with the email tools, you can supplement the ad generator with the SEO keyword and headline analyzer to get the best possible results. 

And it may not generate fifteen different ads – but it will generate new variations when requested.

Test 3. Chatbot

Considering both platforms have a chatbot, it would be a shame not to compare their responses. So I decided to ask each one to write a simple 100-word web page copy.

Copy AI

HyperWrite

VERDICT: Tie

This one is quite dependent on personal preference. Both chatbots generated ad copy that flowed well, used elevated language (considering jewelry is involved), and contained sufficient details. I personally feel like HyperWrite’s copy had more burstiness and better rhythm but that’s my take.

Final Verdict: HyperWrite

Ultimately, if we’re talking content creation and use-value, I have to give the crown to HyperWrite.

Point 1: Options

I’ll say this: Copy.ai is straightforward and intuitive. It gives you the bare bones of what you need and uses enough of the information given to craft workable content. And if you intend to use an AI platform purely for sales and marketing purposes, Copy.ai is a solid contender. 

But in terms of content creation, HyperWrite just has so much more options.

It has dozens of tools and features that can be used outside of marketing content. You can use HyperWrite to generate content for school, work, social media, personal projects, creative projects, and more. 

And whereas Copy.ai’s email workflows are separate and independent, HyperWrite’s email-related tools can be used together to refine and enhance the result. Which leads me to my next point:

Point 2: Versatility

One of the reasons HyperWrite’s tools are so powerful is that they can be used in conjunction with each other. They can work independently, of course, but they can also supplement the content generated by the other program. One tool writes the content, another tool edits it, another tool refines the tone, and a completely different tool elevates the language used.

Honestly, with how many tools HyperWrite has, the possibilities are endless. This platform allows you to leverage the strengths of different AI-powered tools – coupled with human intervention – to create the best possible results.

HyperWrite isn’t a one-trick pony. Its versatility allows it to adapt to your needs – not the other way around. Regardless of the type of content you’re creating (blog post, social media caption, video script, cold email, etc.), this flexibility saves you time, effort, and resources. 

Point 3: Use Value

I give props to Copy.ai for having a free plan. If you really don’t have the money to invest in AI tools, Copy.ai is an excellent choice. You get access to their workflow library and 2,000 words to use with their chatbot.

But in terms of paid plans, both of HyperWrite’s plans (Premium and Ultra) are more affordable than Copy.ai’s starting paid plan. Plus, on both of HyperWrite’s plans, you have access to all of its hundreds of tools and no limits for its writing suggestions.

The difference between Copy.ai’s free and paid plans can be felt in the chat and the workflow credits. Considering HyperWrite’s flexibility, accessibility, and use-friendliness, the price is well worth the investment.