Frase pricing starts at $49/month. But because every plan unlocks the full platform, what you're really choosing is volume. Here's the honest breakdown.

Frase pricing at a glance

Frase rebuilt its pricing around one idea: every tier runs the full loop, including SEO and GEO optimization, AI-visibility tracking, site audits, and API access. What scales with price is how much the agent does for you. Plans differ in how much you can produce.

Pricing verified from the Frase pricing page as of June 2026. Every plan includes a 7-day free trial.

Frase pricing plans breakdown

The article cap gets the attention, but what actually scales between tiers is volume across the board: articles, audit pages, AI platforms tracked, and team seats.

Starter: $49/month ($39/month billed annually)

Starter is the solo tier. One person, one domain, and the full AI Agent, built for a freelancer or single-site creator who wants real SEO and GEO optimization without a team plan.

Key features:

• 10 AI-optimized articles per month
• AI visibility tracking across 2 platforms
• 50 visibility prompts and 50 audit pages per month
• 1 domain monitored, 1 user seat, 1 brand voice profile
• SERP research and API access (250 requests/month)

Pros:

• The entire platform is unlocked, with no features held back for higher tiers.
• AI-visibility tracking is included, where rivals often reserve it for higher tiers.

Cons:

• The 10-article and 50-page caps run out fast once you publish regularly.
• A single seat and domain means any growth forces a full upgrade; Starter holds at its limits with no pay-as-you-go.

Best for: Solo creators and freelancers optimizing one site who want the full toolkit at the lowest entry price.

Professional: $129/month ($103/month billed annually)

Professional is the mid-tier that most content teams settle on. Three seats, five domains, and four times the article volume, plus AI-crawler monitoring that Starter doesn't include.

Key features:

• 40 AI-optimized articles per month
• AI visibility tracking across 3 platforms, with AI-crawler monitoring
• 200 visibility prompts and 250 audit pages per month
• 5 domains monitored, 3 seats (+$29 per extra seat)
• Content calendar and internal-linking suggestions

Pros:

• The volume jump (articles, audit pages, prompts) is what justifies the step up for a working team.
• Multi-domain monitoring covers a main site plus sub-brands or client work.

Cons:

• Extra seats run $29 each, on the higher end for small teams.
• Two hundred prompts still caps heavy GEO tracking, pushing prompt-hungry teams toward Scale.

Best for: In-house content teams of three to five running a brand across a few domains.

Scale: $299/month ($239/month billed annually)

Scale is built for agencies and high-volume operations. Five seats, ten domains, 100 articles, and the automation features the lower tiers don't get.

Key features:

• 100 AI-optimized articles per month
• AI visibility tracking across 5 platforms
• 500 visibility prompts and 1,000 audit pages per month
• 10 domains monitored, 5 seats (+$29 per extra seat)
• Multi-channel content repurposing, exportable client-ready reports, and 12 months of reporting history

Pros:

• Multi-channel content turns one article into adapted versions for other formats.
• Ten domains and unlimited brand voices make it workable for managing several clients.

Cons:

• At more than double the Professional price, it only pays off at genuine volume.
• Visibility prompts cap at 500, and white-label client portals stay locked behind Enterprise.

Best for: Agencies and content teams managing multiple client domains at volume.

Enterprise: Custom pricing

Enterprise is the tier for teams whose content has its own budget and a compliance checklist. It adds the infrastructure the self-serve plans leave out.

Key features:

• Custom article, prompt, and audit volume
• AI visibility tracking across all five engines Frase covers (ChatGPT, Google AI, Perplexity, Claude, Gemini)
• SSO and SAML, white-label client portal, dedicated account manager
• Custom SLA, onboarding, and SOC 2 Type II attestation

Pros:

• Coverage of every AI engine Frase tracks, plus white-label reporting for agency clients.
• Security and compliance features (SSO, SOC 2) that regulated buyers require.

Cons:

• Quote-based pricing means a sales conversation before you see a number.
• Overkill for any team not running multi-client or compliance-bound operations.

Best for: Large content operations and agencies needing security, white-labeling, and full AI-platform coverage.

Add-ons and the real cost

Two things move the actual price:

Extra seats. Professional and Scale include 3 and 5 seats; each additional seat is $29/month. For a small team that's on the higher end, so factor it in before comparing tiers.

À la carte volume. On Professional and Scale, you can switch on pay-as-you-go capacity for extra articles, audit pages, or visibility prompts instead of jumping a full tier. It's off by default, so no surprise bill. Starter doesn't offer this; it simply holds at its limits until you upgrade.

The upside of this model is that you're never paying for a capability you won't use, only for the volume you need. The thing to watch is that a team stacking pay-as-you-go on Professional can creep toward Scale's price, at which point the upgrade is the smarter buy.

Which Frase plan should you choose?

Choose Starter if you:

• Optimize one website or personal brand
• Publish a handful of articles a month
• Want the full platform without team features

Choose Professional if you:

• Run an in-house content team of three to five
• Manage a brand across several domains
• Need the higher article, prompt, and audit volume

Choose Scale if you:

• Run an agency or high-volume team across many client domains
• Want multi-channel repurposing and data exports
• Produce content at a level where 100 articles a month is realistic

Choose Enterprise if you:

• Need SSO, white-labeling, or SOC 2 compliance
• Track visibility across all 8 AI platforms
• Run multi-client or multi-region operations

Is Frase worth the cost?

Frase is priced fairly but for a specific buyer: someone who actually uses the research, optimization, and AI-visibility tracking together. If SEO and GEO are both priorities, getting them in one subscription beats bolting a separate tracking add-on onto an optimizer.

If you just need drafting help, you're paying for a platform that a focused tool would cover for less. For pure optimization depth, a specialist tool digs further. The sweet spot is the Professional Plan, for a team treating both search and AI visibility as KPIs.

Frase alternatives and pricing comparison

Surfer scores deeper, but you have to reach its $99 Standard plan for AI-visibility tracking; Frase includes it on its $49 entry plan. Clearscope grades more accurately but costs more and does less. HyperWrite is the cheapest because it's the writing layer, not an optimizer at all. 

The writing layer Frase doesn't cover

Frase tells you what to write and tracks where it lands. Drafting is the part it does worst, and that's HyperWrite's whole job.

TypeAhead reads the Frase brief open in your other tab and drafts in your voice as you write, so the copy follows your research instead of starting from a blank page. Personas match your voice, so what comes out sounds like you, not the flat AI draft you'd spend an hour fixing.

Run your next Frase brief with the TypeAhead Chrome extension open beside it and see how little editing is left.

Run your next Frase brief with the TypeAhead Chrome extension open beside it and see how little editing is left.

Frequently asked questions

How much does Frase cost in 2026?

Frase costs $49/month for Starter, $129/month for Professional, and $299/month for Scale, with Enterprise priced by quote. Annual billing cuts each plan by 20%, bringing Starter to $39/month, Professional to $103/month, and Scale to $239/month. Every plan includes a 7-day free trial with no credit card.

Does Frase have a free plan?

No, Frase does not have a permanent free plan in 2026. It offers a 7-day free trial with no credit card; you get Professional's feature set at capped volumes, with the agent's auto-publish held back. After the trial, paid plans start at $49/month monthly or $39/month on annual billing.

What's the difference between Frase plans?

The difference between Frase plans is volume. Every plan runs the same full loop, and higher tiers just raise the caps, from one user and one domain on Starter to five seats and ten domains on Scale. The one feature that scales is the autonomous agent: off on Starter, limited on Professional, and all content types on Scale.

Can I add more articles without upgrading my Frase plan?

Yes, Frase lets you buy add-ons for extra articles, audit pages, or visibility prompts without changing your plan. Pay-as-you-go capacity is optional and off by default on Professional and Scale, so usage spikes don't force a permanent tier change.

Is Frase worth it for solo creators?

Yes, Frase is worth it for solo creators who want SEO and GEO optimization plus AI-visibility tracking in one tool, since the Starter plan unlocks the full platform at $39/month annually. It's less worth it if you only need help drafting, because a focused writing tool delivers that for less.